'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. Seth charts the course of a new journey where you start out feeling passionate and excited with a momentum that fuels you. It will forever alter the way you think about success.
1) The Dip After the interesting initial phase you start to experience challenges. He explains our life experiences with the help of three types of curves. Winners quit fast, quit often, and quit without guilt The author tells us about strategic and reactive quitting. The Dip is a short, entertaining book that helps you do just that. Seth Godin, in this book, tells us when is the best time to quit. You'll never be number one at anything without picking your shots very carefully. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. The hard part is knowing the difference and acting on it.Īccording to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. A New York Times, USA Today, and Wall Street Journal bestseller In this.
This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' ()Įvery new project (or career or relationship) starts out exciting and fun. Buy a cheap copy of The Dip: A Little Book That Teaches You.